Naturgy unveils a new corporate purpose, "Facilitating your relationship with energy every day," and launches a nationwide communication campaign. The company associates the change with its Strategic Plan 2025-2027.
Naturgy has presented a new corporate purpose, "Facilitating your relationship with energy every day," with which it aims to explain its activities more clearly and closely. According to 20minutos, the change is summarised in the slogan "Every day. Everyday", which the company links to its presence in daily life since 1843.
The purpose is supported by three corporate values: a team, continuous evolution, and being your choice. The company adds three principles: a focus on people, fulfilling its commitments, and facilitating a daily relationship with energy.
The definition of the purpose is framed within the Strategic Plan 2025-2027. Its main lines are growth in renewable generation, leadership in renewable gases, especially biomethane, and strengthening distribution networks and the digitalisation of the relationship with customers.
“At Naturgy, we are committed to facilitating your relationship with energy every day,” states Adenai Pérez, Director of Brand and Corporate Marketing of the company.
Pérez argues that the purpose places people at the centre and allows the company to differentiate itself. According to the executive, its goal is to maintain a balance between affordable, sustainable, and safe energy.
Alongside the new purpose, Naturgy is launching a nationwide communication campaign. The campaign draws on recognisable stories from its 183 years of history to show how energy accompanies people in everyday moments and the most important ones.
“The purpose is the backbone of Naturgy's culture,” points out Jordi Garcia Tabernero, General Director of Public Affairs and Sustainability of the company.
The company operates in more than 20 countries, supplies gas and electricity to over 16 million customers, and has 18.7 GW of installed capacity. Naturgy also unveils a new sound identity as part of the evolution of its brand.
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