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SEAT and Cupra rise 9% in nine months, surpassing 76,000 registrations

SEAT and Cupra total 76,066 registrations in Spain until September, a 9% increase. Cupra grows by 21.4% and the Raval exceeds 51,000 orders.

Beatriz Lorenzo Aguirre
Beatriz Lorenzo Aguirre
· 2 min read
AIIllustrative image: interior of a modern dealership with a generic compact electric car illuminated by side window light
Illustrative image: interior of a modern dealership with a generic compact electric car illuminated by side window light

SEAT and Cupra registered 76,066 vehicles in Spain between January and September, a 9% increase compared to the previous year. Their combined market share reaches 8.3%.

According to motoradiario.com, SEAT and Cupra closed the first nine months of 2026 with 76,066 vehicles registered in Spain, a 9% increase compared to the same period in 2025. With this volume, the combined market share of both brands stands at 8.3% of the Spanish market, above that of a year earlier.

The SEAT brand adds 52,660 registrations until September, a 4.3% increase, and has a market share of 5.8%. It is the fourth best-selling brand in the country, with nearly the same deliveries as the third. In September, it registered 4,831 units, a 4.1% increase compared to the same month last year.

By model, the SEAT Ibiza reaches 22,020 units and is the second best-selling car in Spain so far this year. The SEAT Arona, with 16,406 units, rises to sixth place in the overall ranking and remains the best-selling urban SUV in the country. The five-door SEAT León records 8,996 registrations, which reaches 10,779 if the Sportstourer version is included.

Cupra registered 23,406 vehicles between January and September, a 21.4% increase. The brand has already surpassed the pace of 2025, the year it achieved its historical record in Spain with 26,589 registrations. The Cupra Formentor is its best-selling model, with 8,913 units and a growth of 26%, followed by the Cupra León, with 7,097, and the Cupra Terramar, with 5,415 units and an increase of 29.5%.

The Cupra Raval, launched in April, has accumulated over 51,000 orders worldwide, more than double the initial forecast, and nearly 15,000 units delivered in markets where it is already available. In Spain, it totals 1,192 registrations in four months of marketing. The model is manufactured at the Martorell plant, where the company invested over 3 billion euros to electrify it. Four electric models from the Electric Urban Car Family of the Volkswagen Group, from CUPRA, Volkswagen, and Škoda, are also produced there.

Beatriz Lorenzo Aguirre

Written by

Beatriz Lorenzo Aguirre

Redactora

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