The bank increased its credit stock to freelancers, SMEs, and companies by 12% in the first six months of the year. Additionally, 17,000 SMEs already have a free license for ChatGPT Business for one year.
BBVA increased its 12% credit stock to freelancers, SMEs, and companies during the first six months of the year, as explained by the regional director of BBVA in the Canary Islands, José Manuel Martín, at a meeting with companies reported by La Provincia. The executive framed this development within a strategy that goes beyond financing: "It’s not just about providing financing," he noted.
The institution also supports its clients with tools and training. In this context, 17,000 SMEs already have a free one-year license for ChatGPT Business, an initiative by BBVA to facilitate access to artificial intelligence for small and medium-sized enterprises.
The territorial director of BBVA Canarias, Quim Soler, argued that digital transformation can reduce the competitiveness gap that the insular condition has historically posed for SMEs. In his speech, he summarised the challenge with one idea: "Moving from idea to action," referring to the need to apply these tools in everyday work to eliminate time-consuming tasks and dedicate that effort to growth.
"We need to do things, try things, and experiment," said José Manuel Martín, especially in the case of freelancers and small businesses that have not yet integrated this technology into their activities.
Martín insisted that the time freed up should be used for innovation, thinking, and strengthening relationships with clients. Therefore, automation should not be limited to speeding up work but should allow companies to allocate more resources to what truly adds value.
The regional executive maintained that artificial intelligence "is here to stay" and recommended that Canary Islands companies start with simple applications that allow them to familiarise themselves with these tools and gradually incorporate them into their processes. Artificial intelligence and data are part of BBVA group’s strategic priorities.
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