The Chamber of Commerce of Spain publishes 'GuIA for SMEs', a manual with a 30-day roadmap to incorporate artificial intelligence into business processes. 45.3% of Spanish companies do not use it nor plan to do so in the short term.
The Chamber of Commerce of Spain has published 'GuIA for SMEs: how artificial intelligence can grow your business', a document driven by its Digitalization Commission to help small and medium-sized enterprises incorporate artificial intelligence (AI) in a useful, safe, and measurable way. The information, disseminated by rrhhpress.com, includes a 30-day roadmap for any SME to identify two to three processes that can be improved, design a controlled pilot project, test it with real cases, and measure its impact before deciding on scaling it up.
The starting point is the uneven adoption of this technology within the Spanish business fabric. According to data collected in the document itself, 45.3% of companies do not use AI nor plan to do so in the short term, while 54.7% are already exploring or using it to some extent. Among these, only 5.3% have it integrated widely or strategically.
The guide argues that starting does not require large investments or complex projects, and highlights administration, customer service, sales, and marketing as the areas where AI adds immediate value. By sector, in professional services it can be used to prepare business proposals, summarise meetings, or review documentation; in commerce and retail, to assist in customer service, generate product descriptions, or analyse reviews; in industry, to prepare technical documentation or detect recurring issues; and in engineering and construction, to prepare bids, review regulations, or track project documentation.
The manual insists that AI is a tool to support people and decision-making, never a substitute for professional judgement. In this regard, it recommends “not to digitalise chaos”: before implementing tools, it is advisable to identify which processes need improvement, set clear objectives, define responsibilities, and measure results.
Among the obstacles that hinder its adoption in SMEs, the guide cites a lack of understanding of the technology, insufficient training, uncertainty about return on investment, difficulties in integration with existing processes, and data quality challenges. It also outlines the most common mistakes when starting: tackling too many processes at once, implementing tools without indicators, using sensitive information in unauthorised applications, or relying on results without human oversight.
The document also reminds that the European Artificial Intelligence Regulation classifies systems according to risk levels (unacceptable, high, limited, and minimal) and establishes proportional requirements to ensure safe, transparent, and responsible use. The guide is available for download on the Chamber of Commerce of Spain's website.
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