Iberdrola has set up an immersive mixed reality tour with 80 Apple Vision Pro devices to celebrate its 125th anniversary. The experience reviews the history of electricity and the company's journey.
According to revistabyte.es, Iberdrola has launched a commemorative exhibition for its 125th anniversary featuring 80 Apple Vision Pro devices. Visitors navigate a mixed reality itinerary that combines the physical and digital worlds.
The tour, developed with spatial computing technology, reviews the basic principles of electricity, the pioneers who drove its development, and the milestones in the company's history. It also includes a vision of future cities, where electrification, clean energy, and digitalization will play a central role.
The technical solution is provided by Ricoh España, which has developed a platform to centrally manage and monitor the 80 devices. This tool synchronizes experiences, controls their operation, and supervises the equipment in real time.
Iberdrola positions this initiative among the pioneering organizations in Europe in the large-scale use of Apple Vision Pro for educational and cultural purposes. The exhibition is part of the celebration of the company's 125th anniversary.
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