Saturday, 24 October 2026

diarioempresas

IBEX 3518.989,80▲ +0,40%EuroStoxx 506068,22▼ -0,31%S&P 5007623,68▼ -0,52%€/$1,1204▼ -0,16%Brent111,70▲ +2,80%Bitcoin71.323▼ -1,46%
Breaking

Investing in technology is not enough: productivity requires organisational change

Investing in technology does not guarantee more productivity in Spain: companies must change processes, train staff, and measure real value.

Álvaro Sáez Ferrer
Álvaro Sáez Ferrer
· 2 min read

Buying technology does not improve productivity on its own. Companies must integrate it into their organisation, train their staff, and measure whether it generates more value.

According to elperiodico.digital, purchasing digital tools does not automatically equate to producing more in Spain. For digitalisation to boost the economy, companies need to incorporate new solutions into their way of working, train their staff, and verify whether they truly generate value.

Without these changes, investment may remain in equipment renewal, software licenses, or isolated projects that do not leave lasting effects on wages, competitiveness, or job quality. The text points out that the key is not just how much is invested, but how that money is used and what results it produces.

Technology brings improvements when combined with internal changes. Digitalising a procedure without reviewing it may speed up a specific task, but does not necessarily improve the whole, and may even require duplicating records or using tools that do not communicate with each other. According to the source, this involves simplifying processes, sharing information between departments, and setting measurable objectives.

To measure progress, the analysis recommends going beyond the number of digitalised companies. Among the indicators cited are productivity per hour worked, value added per worker, investment in research, development, and innovation, effective adoption of digital tools, and continuous training. The evolution of wages is also mentioned, to check if efficiency gains reach working conditions.

SMEs, which make up a significant part of the Spanish productive fabric, face more difficulties in financing technological projects, hiring specialists, or undergoing deep transformation. A lack of time and qualified personnel may also prevent them from identifying what solutions they really need.

Álvaro Sáez Ferrer

Written by

Álvaro Sáez Ferrer

Redactor

Economista por ICADE y una de las pocas personas que disfruta leyendo la ley de presupuestos. Cafetero, padre a tiempo completo y azote de la letra pequeña; en Diario Empresas escribe de economía y fiscalidad.