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Santander raises its ordinary profit to €11.176 billion by SeptemberIbex 35 falls by over 1% and drags down Santander after resultsN26 launches a savings account for freelancers with Spanish IBAN and no feesEmpack Madrid 2026 to Gather 450 Brands and Focus the Fair on the PPWR RegulationCanary Islands reduces unemployment to 10.92%, its best record since 2007Marketing investment rises by 2.3% to €34.241 billion in 2025

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Economy

Marketing investment rises by 2.3% to €34.241 billion in 2025

Marketing investment in Spain rose by 2.3% in 2025 to €34.241 billion. Discounts grew by 11% while pure branding fell by 2.2%, according to the AMES Study.

Álvaro Sáez Ferrer · 28 October 2026