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Spanish Marketing Association

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Economy

Marketing investment rises by 2.3% to €34.241 billion in 2025

Marketing investment in Spain rose by 2.3% in 2025 to €34.241 billion. Discounts grew by 11% while pure branding fell by 2.2%, according to the AMES Study.

Álvaro Sáez Ferrer · 28 October 2026