The Malaga brand of cold-pressed juices Andajuicya begins its national expansion through franchising. The initial investment to open a location is around €80,000 plus VAT.
The Malaga brand Andajuicya, specialised in cold-pressed juices, has launched its expansion across Spain through the franchise model, according to the company. To implement the project, it has formed an alliance with Barbadillo y Asociados, a consultancy with over three decades of experience in developing franchise networks, as reported by vidaeconomica.com.
The brand was founded in 2024 and operates with a single establishment, located in Alhaurín el Grande (Málaga). In addition to that store, it sells its products through refrigerated distribution in mainland Spain and through collaborations with other companies.
The franchise model is designed for locations of about 90 square meters. The estimated initial investment starts at €80,000 plus VAT, according to the information provided by the company.
In addition to that amount, there is an entry fee of €9,000 plus VAT, a royalty of 4% on sales, and a contribution of 2% for marketing. In total, the franchisee will allocate 6% of their turnover to the central office.
Andajuicya is looking for profiles that are directly involved in managing the business, beyond just providing capital, with a customer-oriented approach and alignment with the brand's values.
The concept is based on what the company calls "Real Life Wellness": incorporating healthy habits without completely transforming one's lifestyle. In the brand's own words,
"it is not about adapting life to wellness, but about making wellness adapt to life".
The cold-pressed juices, free from preservatives or artificial additives according to the company, are the core of the offering. The menu is completed with "Vitality Shots", nut milks, chia puddings, and wellness programs.
Barbadillo y Asociados will be responsible for the national development of the brand and for attracting and selecting new franchisees.
"Our goal is to develop an orderly expansion and find entrepreneurs who share the project and want to grow alongside the brand", says Carlos Barbadillo, CEO of the consultancy, who highlights Andajuicya's "well-defined brand philosophy".
The operation is in its initial phase. The company is now beginning the search for its first franchisees and has not yet specified how many openings it anticipates, in which cities, or within what timeframe.
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