Isaac Martín Barbero is the new CEO of Informa D&B, a subsidiary of Cesce, replacing Juan María Sainz, who had led the company since 1993. The company claims to be the first in the sector in Spain with a data MCP.
According to ecosistemastartup.com, the board of directors of Informa D&B approved in May 2026 the appointment of Isaac Martín Barbero as CEO and general director of the Cesce subsidiary specialised in business information. He replaces Juan María Sainz Muñoz, who had led the company since 1993 and is retiring after more than three decades in charge, as reported by Europa Press.
The company closed 2025 with a record individual sales of 73.7 million euros and has achieved 30 consecutive years of positive results. In an interview published by Empresa Actual, Martín Barbero attributes this track record to its ability to anticipate technological changes and its close relationship with clients.
Martín Barbero holds a degree in Law and is a State Commercial Technician and Economist. Before joining Informa D&B, he was the economic and commercial advisor at the Spanish Commercial Office in Ankara, and also held similar positions in Riyadh, Ho Chi Minh, and Johannesburg. Additionally, he has served as the general director of ICEX, the president of Ineco, the director of Avalmadrid, and held an executive position at Cabify, according to Europa Press.
The company now presents a MCP (Model Context Protocol), an open standard that allows an AI agent to directly query an external data source, without a person having to copy the information from a website to a chat. Informa D&B claims to be the first Spanish company in the sector to offer it to its clients. It is part of the Dun & Bradstreet Worldwide Network, with access to data from over 650 million companies. According to its website, its database covers more than 95% of Spanish financial entities and 89% of Ibex 35 companies.
Martín Barbero argues that artificial intelligence does not correct bad data, but amplifies it. "Artificial intelligence can multiply the power of good information, which reinforces the importance of data quality," he states in the interview.
Sector data supports this diagnosis. According to the Splunk State of Observability 2026, prepared by Oxford Economics with 2,050 IT professionals from ten countries, 55% of organisations do not accurately control their AI costs and 56% do not properly measure the quality of responses from large language models.
In Spain, according to data from InfoJobs, 63% of workers already use AI tools, and more than 36% of companies employ it to automate operational processes. However, during the BBVA tourism days in Málaga, it was indicated that only 20% of Spanish companies have incorporated AI, a figure that drops to 5% in SMEs.
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