Thirteen Spanish companies and organisations, with a combined economic volume exceeding €80 billion, have joined the Humanist Company Manifesto. The initiative proposes 10 principles to integrate the human factor into management.
Thirteen Spanish companies and organisations have adhered to the principles of the Humanist Company Manifesto, an initiative that seeks a management model compatible with competitiveness and respect for people. According to Business Insider España, the commitment was presented at the First Humanist Company Meeting, held on Tuesday at the Castellana Campus of Camilo José Cela University in Madrid, under the slogan “More human. More competitive”.
The manifesto arises from the work promoted by LTC Marlex and the Excellence in Management Club, along with the founding signatories. It includes 10 principles that propose incorporating the human factor into business decisions and addressing technological transformation and artificial intelligence without relinquishing the judgement or responsibility of individuals. The initiative is part of the Humanist Management movement, led by Xavier Marcet.
The adhering organisations are hiberus, BSM, Cegos, Coca-Cola Europacific Partners, Enaire, Sanitary Foundation Mollet, Ilunion, Mapfre, Pascual, Renfe, Seat and Cupra, SEK Education Group and TMB. Together, they represent a global economic volume exceeding €80 billion.
Tomás Pascual, president of the Excellence in Management Club, argued during the meeting that the alliance allows for bringing humanism into management:
“demonstrating that optimal results can be achieved without losing people along the way”
For his part, Xavier Marcet maintains that competitiveness and respect for people are not opposing objectives, and Ignacio Babé, general director of the Excellence in Management Club, points out that the key in the era of AI lies in integrating people, technology, and purpose into a single management system.
At the meeting, the book “Humanist Company. More human. More competitive” was also presented, which includes 13 practical cases on leadership, cultural transformation, generational change, emotional well-being, skills development, and the incorporation of AI. Among the cases are Mapfre's response to the DANA of 2024 in its Valencia-Castellón region and the well-being strategy of the professionals at the Sanitary Foundation Mollet.
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