80% of supply chain organisations already use artificial intelligence tools, but only 31.4% foresee a direct impact on their margins. This data comes from a study presented in Madrid.
80% of Spanish supply chain organisations are already working with artificial intelligence tools, whether traditional or generative, and all expect to gain productivity from them. According to Información Logística, only 31.4% expect AI to have a direct effect on their margins or profitability.
The III CEL and Accenture Study on the impact of artificial intelligence in the supply chain in Spain was presented at the 48th Congress of the Spanish Logistics Centre (CEL), held at the Palacio de Cibeles in Madrid with 220 professionals. The report describes a gap between intention and resources: 71.4% of companies expect operational efficiencies, 97% accept AI, but only 11% allocate real resources to it.
José Buch, managing director of Supply Chain and Engineering at Accenture, argues that after three years of study, the main challenge is no longer technological, but organisational.
Ramón García, general director of CEL, points out that the use of AI alone is not enough to generate value.
using AI does not by itself equate to capturing value
For improvements to reach the bottom line, according to García, companies must link each use case to specific processes, business metrics, reliable data, investment, and internal capabilities.
At the congress, the idea was reiterated that value lies in the use and not in the tool. Participants agreed that data quality is the foundation of any improvement, and that there is a need to move away from reactive management and strengthen cybersecurity.

