Proyecto Arraigo, which has 302 rooted individuals in the province of Cuenca, has obtained B Corp certification. The recognition evaluates its performance in five impact areas.
Proyecto Arraigo, which has accumulated 302 rooted individuals in the province of Cuenca and works with 42 municipalities alongside the Diputación de Cuenca, has achieved B Corp™ certification. The news was reported by Enciende Cuenca based on a press release from the company.
The certification is granted by B Lab to companies that pass an evaluation process in which they must demonstrate their good practices and include their commitment to a social purpose in their statutes. B Lab's standards (version 1.6) measure the management of the entire company in five areas: governance, workers, community, environment, and customers.
According to the latest report from the Diputación, communicated on 25 October, 51 individuals have been incorporated in Cuenca alone between February and August 2026. The cases are varied: housing, hospitality, industry, telecommunications, entrepreneurship, and business succession. In Sotos, a new resident has purchased a home without leaving their professional activity, and in Villalba de la Sierra, a workshop for artisanal jewellery has been launched.
The president of Proyecto Arraigo, Enrique Martínez, states that:
«Cuenca is one of the places where the meaning of Proyecto Arraigo can be best understood. We are not talking about a one-off campaign: we are talking about years of working alongside the Diputación, the municipalities, businesses, and families.»
With this step, the company joins the B Corp community, which brings together more than 11,000 companies in over 100 countries. In Spain, more than 300 companies are part of it, including Central Lechera Asturiana, Estrella Galicia, Ferrer, and ISDIN.
The interim executive director of B Lab Spain, Lucas Hunter, has welcomed the company:
«The incorporation of Proyecto Arraigo demonstrates that more and more companies understand that generating a positive impact is a way to create value and strengthen their long-term competitiveness.»
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